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Majorette: READY FOR THE RIDE? Genuine. Genuine metal. Genuine MEGA!

For decades, these small metal cars, measuring approx. 7.5 cm, have been a worldwide hit. They have delighted generations of children and collectors with their officially licensed models, high-quality metal workmanship and mega-cool designs. Whether cars, emergency and construction vehicles, racing models or matching playsets – Majorette? Really MEGA!

 

Die-cast cars

A huge variety of die-cast vehicles in 3 Inch scale and playsets

Children from 3 years and collectors of every age

Dickie – Spielzeug GmbH & Co. KG
Werkstraße 1
90765 Fuerth

in Lyon, France

Brand Philospophy

Since 1964, Majorette has been combining tradition with innovation – and knows exactly what inspires car fans of all ages. The motivation: ever better, detailed vehicles for children, collectors and the whole family. With high-quality metal workmanship, cool designs and genuine durability, Majorette models stand for fun and a passion for collecting that connects generations.

Majorette stands for:

  • A long tradition, dating back to 1960s France.
  • High quality and play value of the model vehicles. The use of sturdy materials combined with premium workmanship in our own production sites means that they are of high quality and are particularly resilient. Opening doors and suspension in the tires guarantees plenty of fun.
  • A desire for authenticity, which we strive to satisfy over and over again with new, realistic product ranges. Majorette develops innovative play sets and model vehicles that are geared towards the real world.
  • A large selection of different vehicles in all kinds of shapes and colours with world famous brands of cars, so there's something for everyone.
  • The love of collecting, which unites all ages. Majorette stands for passion which inspires children and adults all across the world.
The Majorette story
1960's
  • 1961: Emil Véron founds the Rail-Route company and starts off by manufacturing model railways.
  • 1964: The first model cars appear on the market under the Majorette name. Majorette, as the company finally comes to be called from 1967 onwards, quickly becomes France's largest model car manufacturer by revenue. Production is initially in France, then later also moves to Portugal.
1970's
  • 1976: First Majorette TV advertisement for die-cast cars.
1980's
  • 1980: Majorette acquires Solido, the famous French manufacturer of models for collectors. In the 1980s Majorette enters the lucrative business of advertising models.
  • 1987: Production is moved to Thailand.
1990's
  • 1990: In the 1990s light and sound vehicles are introduced into the range for the first time, along with garages.
  • 1992: The company declares insolvency for the first time and in 1993 is acquired by Idéal Loisirs, who in turn are taken over by Triumph-Adler in 1996.
2000's
  • 2000: The new millennium sees the range extended with model railways, remote-control vehicles and lots more.
  • 2003: Majorette and Solido are acquired by the Smoby Group who continue both companies as "Smoby Majorette", but in 2007 they once again have to declare themselves insolvent.
  • 2008: French financial investor MI 29 acquires Majorette.
2010's
  • 2010: The Majorette brand becomes part of the Simba Dickie Group.
  • 2012: The factory in Thailand was hit by massive flooding caused by monsoonal rains in late 2011. It is rebuilt with new, ultra-modern machines, moulds and tools.
  • 2015: The product range has been virtually completely revised since the Simba Dickie Group takeover. And at the International Toy Fair Majorette showcases a new packaging and point of sale design.
  • 2018: Introduction of "Point of Emotion" (POE) shop solutions for retailers and opening of the first Majorette Build Your Car flagship store at Europa-Park in Rust. Five years later, further Build Your Car shops were opened and over 1,500 POE shelf modules were installed internationally.
2020's
  • 2024: Majorette celebrates its 60th anniversary with exclusive products and a brand campaign.
  • 2025: Comprehensive brand relaunch with a new brand identity and modernised image. Majorette is increasingly focusing on emotional brand experiences at the point of sale, digital interaction with the community and innovative product presentations.

Production

All Majorette toys are manufactured in the Simba Dickie Group's own factories and tested in accordance with the highest standards and quality requirements. Most are manufactured by approx. 600 colleagues in a production site in Thailand measuring 13,000 m². We produce some of the play sets in the Smoby Toys factory in Arinthod in France.

Quality

State-of-the-art manufacturing technology in our factories combined with innovative design guarantee maximum durability and the safety of our products. By working with internationally recognised test institutes during manufacture, we can guarantee compliance with international safety standards. We also give top priority to the conditions under which the products are produced. As a member of the SIMBA DICKIE GROUP, Majorette has signed up to the BSCI "Code of Conduct" for social justice.